How we make money.

Wanloo is free for pet owners. Here’s exactly how we keep the lights on — and why it keeps us honest.

Free for you, always

You never pay Wanloo a cent. Comparing insurance and financing costs you nothing.

Partners pay a commission

When you choose a provider through Wanloo, that partner pays us a referral commission or fee. That’s our only revenue.

We aim to be neutral

We’re working toward standardized terms across partners so our ranking reflects fit for your pet — not who pays the most. We’ll always disclose participating providers (and any that don’t).

We don’t originate or issue

Wanloo is not a lender and not an insurer. We don’t approve credit, issue policies, or take on risk. We compare, recommend and connect — the provider does the rest.

A note for Quebec. Quebec (AMF) regulates insurance comparison as advisory activity. Until we’re licensed there, Quebec visitors see information and links to each provider rather than a personalized recommendation.
← Back to Wanloo